The goal is to create bridges, create bridges with the rubble of the walls that we should startto knock down.
The reason we say this is that a community closed in on itself, insensitive and always on the defensive, and looking to safeguard its own particular interests becomes stagnant, withers and becomes sterile.
This is the title of the campaign conceived by the Costa Family Foundation to raise awareness in the
community on the issue of migrants, which has long been at the centre of political life with enormous
repercussions on public life. The intention is to shed light on the concept of hospitality and welcome, a
central aspect for those who live mainly on tourism, trying to show another perspective that goes beyond the
usual clichés shouted out loud and time and time again. The goal is to create bridges, as the now forgotten
Alexander Langer preached a long time ago, create bridges with the rubble of the walls that we should start
to knock down. The reason we say this is that a community closed in on itself, insensitive and always on the
defensive, and looking to safeguard its own particular interests becomes stagnant, withers and becomes
The operators of the Costa Family Foundation met four persons, guests for a certain period at the Casa Sole
in Ortisei. Their names are Dabo from Mali, Oyem from Nigeria, Kane from Ivory Coast and Nouri from
Afghanistan. They are people who have lost everything and who are trying to find something here. They ask
for some space because their space was taken from them, stolen from them. Is it so unthinkable to give them
With the claim 'I am not a tourist, I am a man' we want to highlight a substantial difference. The tourist is the
person who chooses to go to a place to take a vacation. South Tyrol is home to millions of tourists, they in fact
are the main economic resource. The migrant, or the refugee, chooses Europe to escape violence, war and
destruction. What unites the tourist with the migrant? Almost nothing, except that they are both human
beings. The first is accepted everywhere because he or she brings wealth, the second is most often rejected
because the situation highlights what people do not want to see: the migrant is the negative mirror of
ourselves. Black and white, day and night, sun and moon. We rich Westerners, who enjoy enormous benefits,
do not want to accept, out of selfishness above all, that the foreigner before coming from outside, lives in
ourselves. Each of us carries our "enemy" with us; each of us is Cain, each of us is stranger to himself.
The objective of the campaign is to create attention, to stimulate attention. Because, as Massimo Recalcati
writes, we must pay attention to the blind push to preserve ourselves that hides in proclaiming a democracy
that has finally been realised and that instead of making its borders porous, only knows how to arm them.
The aim of this campaign is to invite people to open up and not close themselves up, to look inside
themselves through the eyes of others, because hospitality is a source of wealth, because a community
entrenched in its enclosure and victim of its own preservation atrophy, falls ill and declines.